Presentation 2

The presentation from class about your presentation.

Excellent example from last year.

The Megans' group

Presentations

Your presentations are a big part of your research marks (worth 15 marks alone!)

Presentatoion from rockinmole

RULES:
1) Don't just read from your PPT or from your notes.
2) Have open body language and make eye contact.
3) Use PPT to support your comments, not tell the audience everything.
4) Discuss th following:
        a) Your research - what have you found out
         b) What is the issue and why is it a problem?
         c) How does the issue relate to your target audience?
         d) What did your survey reveal?
         e) Target audience
         f) Initial ideas for your plans
LINK TO THE BRIEF ALWAYS!


Use the template below as well as the list we created in class to present your research and ideas to the class.

Flowchart from rockinmole

Remember to LINK TO THE BRIEF and refer to the client directly (Copyright Heroes).

Below are examples of very good presentations from last year. Use as role models to achieve well in this task.

The prezi for the first presentation is below the video.

The video and PPT as shown in the lesson:

Alanah 1 from rockinmole

Creating a campaign

This information sheet, published by Think - the road safety campaign group, shows the steps that is taken to create a successful campaign. 

May be useful to read through for ideas/help when creating your own campaign.

Your tasks...

History of copyright/IP campaigns

Task - Create a timeline showing how copyright/piracy/Intellectual property campaigns have changed over time.


Slideshow from the lesson.




Videos are below.

Warning that appeared at the start of a video. 

The Market (1996)

Don't touch the hot stuff (2004)

You wouldn't steal a... (2004)

Knock off Nigel (1) (2007)

Knock off Nigel (2) (2008)

You make the movie (2009)

The Last Cinema (2011)

Analysing existing campaigns

NSPCC campaign (example)

Look at how a company use a number of media texts/products to promote their cause. Here is the NSPCC campaign from a few years ago about reporting any concerns about children sooner.

You can clearly see links between the products, with the same logo, slogan, company name, font type, images, colour scheme and contact info (phone number, website etc) being used on all products.

The poster with Dominic West on also makes use of 'elite person' to encourage the audience to get involved.

The campaign website also features the TV advert and information about the campaign, however it also as extra information and advice and support for the people visiting it. There is still a clear colour scheme and same contact details.

Task

•Choose 2-3 campaigns.

•Analyse their methods, techniques and successes at creating a linked, cross media product which is aimed at a clear specific audience.

•Include screen shots of their websites and TV/cinema adverts (where relevant).

• Use the sheet (below) to guide you if needed

Intellectual property and copyright video

Short film (shown in the lesson) on intellectual property and copyright.

Highly recommend you take the time to watch it again to fully develop your understanding of IP and surrounding issues.

Type of Intellectual property

DESIGN	Registered designs protect the appearance of a product or logo. This can be anything from the design of a chair to a costume in a film.
COPYRIGHT	Whenever you write or record an original idea, it is automatically protected by copyright. For instance, a film script or photograph.
TRADEMARK	Trade marks can be words or logos and are used to show customers who created a goods or service.
PATENT	Patents protect what makes things work – like a 3D mechanism that make a robot move.

How to use PADLET

Here is a short (6 min) video on how to use Padlet.

This is just ONE way to present your work, use it, but do use other methods too. You will need to set up a (free) account so that your work saves.

When you have finished the task, I will help you to embed it onto your blog.


Go to http://padlet.com to start working. Don't be afraid to experiment with these programs!

Excellent blogs from last year

Here are some links to work from last year from students' whose work was excellent.

Keep in mind that their topic was different to yours though!

http://jessfareygcsemedia.blogspot.co.uk

http://zoehardinggcsemedia.blogspot.co.uk

http://lauramartinktsmedia.blogspot.co.uk

Setting up your blog

For anyone who needs a reminder about their blog.

Campaign introduction

The powerpoint to the lesson is below. Also below is a short video of the PPT with me talking over the top. Just in case you need a reminder of what I said!

Answer these questions.

1.What are campaigns?

2.What methods of promotion are there (e.g. billboard)?

3.Brainstorm.

a)Types of campaigns.

b)Some well known campaigns. Find some examples

c)Advertising techniques.

4.What is meant by ‘copyright’, ‘Intellectual Property’, ‘file sharing’ and digital piracy?

5.How are young people involved in piracy?

6.What methods of piracy and illegal sharing are there for the various media forms?

7.Why is file sharing/illegal downloads etc wrong?

8. Find examples of where piracy/copyright have been in the news and analyse what is learnt from these reports

The video of the lesson:

The powerpoint from the lesson

Considering the issue

First post - consider these questions then answer on your blog.

1.• How many different films and TV shows would you say you watch in the course of a year?

2.• What do you think is meant by 'official' film and TV, and where do you think you can find it?

3.• How many world-famous UK-made films and TV shows can you think of?

4.• How many different jobs in film and TV can you name?

5.• What does the © symbol stand for, and what do you think it means?

6.• How would you feel if someone copied your work without asking?

The mark scheme

Even though no work has been done as yet, here is the mark criteria for this project.

As you can see, it is a biggie! 90 marks in total - that is the same as all 3 of your coursework projects from last year put together.

Take note of where you gain marks!

UNIT 4 COURSEWORK – 90 marks
A* 77-90	·        All tasks completed to an excellent standard and highly detailed. ·        Research is independent and effective looking at a wide range of sources and techniques. ·        Flair and creative planning work. ·        Autonomous work. ·        Uses appropriate conventions skilfully. ·        Audience research is evident, such as surveys, with clear consideration of results and impact on own production. ·        Detailed plans, including carefully created mock-ups or drafts, storyboards, animatic, production schedules etc. ·        Use of existing products to inform planning. ·        Detailed, critical analysis with links between existing texts and own ideas. ·        Material is presented skilfully and in varied form. ·        Time management is excellent ·        Clear progression and development of ideas. ·        There is a clear understanding of how audiences are identified and how production is tailored to specific audience. ·        Presentations to the client are effective, detailed and appropriate and show independent ideas. ·        Use a range of presentational skills, with well planned opportunities for feedback and discussion. ·        Work is planned and presented which clearly responds to the brief in detail. ·        A specific target audience are identified and their needs are considered to produce a coherent and integrated campaign. ·        Products constructed using production skills appropriately and effectively. ·        Uses technology confidently and skilfully. ·        The conventions of the chosen product and genre are used creatively. ·        Meet the needs of the target audience fully and effectively and fulfil the terms of the brief in all respects. ·        A cogent and critical evaluation of their contribution to the production process. ·        Use convincing evidence and valid criteria to assess the success of the completed production, considering the brief and target audience in detail. ·        Responses are communicated using accurate spelling, punctuation and grammar. ·
A 68-76	·        All tasks completed to a good standard and well detailed. ·        Research is imaginative and clearly fit for purpose. ·        Independent work. ·        Uses many appropriate conventions. ·        Material is presented effectively. ·        Detailed analysis of many existing products. ·        Time management is excellent ·        Detailed plans, including carefully created mock-ups or drafts, storyboards, animatic, production schedules etc. ·        Clear progression and development of ideas. ·        Audiences are identified, their needs are taken into consideration and awareness is demonstrated of how this has shaped the ideas. ·        Audience research is evident, such as surveys, with clear consideration of results and impact on own production. ·        Presentations to the client are clear, detailed and show structured ideas. ·        Use presentational skills, with planned opportunities for feedback and discussion. ·        Work is planned and presented which responds to the brief in detail. ·        A target audience are identified and their needs are successfully considered to produce a well-planned integrated campaign. ·        Productions constructed using production skills clearly and appropriately. ·        Technology handled competently. ·        Use the techniques and conventions of the chosen product and genre effectively. ·        Effective use of relevant media resources with some originality and some evidence of creativity. ·        Meet the needs of the target audience and fulfil the terms of the brief in most respects. ·        A successful evaluation of contribution to the production process. ·        Convincing evidence and valid criteria to assess the degree of success of the completed media production in fulfilling the terms of the brief and meeting the needs of the target audience. ·        Responses are communicated using mostly accurate spelling, punctuation and grammar.
B 59-67	·        All tasks completed to a good standard and detailed. ·        Research is fit for purpose. ·        Uses appropriate conventions. ·        Material is presented mostly effectively. ·        Clear analysis of many existing products. ·        Very good planning and progress of ideas. ·        Time management is very good. ·        Progression and development of ideas. ·        Audiences are identified; their needs are taken into consideration and comment of how this has shaped the ideas. ·        Audience research considers results. ·        Presentations to the client are well planned and show structured ideas. ·        Use presentational skills, with opportunities for feedback and discussion. ·        Work is planned and presented which mostly responds to the brief. ·        A target audience are identified and their needs are considered to produce an integrated campaign. ·        Productions constructed using good production skills. ·        Technology handled well. ·        Use the techniques and conventions of the chosen product and genre fairly confidently and accurately. ·        Good use of relevant media resources with some originality. ·        Mostly meets the needs of the target audience and the brief in most respects. ·        A good evaluation of contribution to the production process. ·        Evidence assessing the degree of success of the completed media production in fulfilling the terms of the brief and meeting the needs of the target audience. ·        Responses are communicated using mainly accurate spelling, punctuation and grammar.
C 50-58	·        Researched appropriately. ·        Well planned, with some mock-ups and drafts, storyboard evident. ·        Ideas are apt and mostly employ appropriate forms and conventions. ·        Material is well presented. ·        Identify and target specific audiences with comment on how this has informed plans and ideas. ·        Presentation to the client is appropriate and fairly well planned and uses a selection of presentational skills, and gathers some feedback. ·        Work clearly acknowledges the needs of a target audience. ·        Some audience research carried out. ·        Mostly good time management. ·        Mostly good analysis. ·        Products constructed using appropriate production skills. ·        Uses technology and appropriate techniques and conventions of their chosen products and genre. ·        Demonstrate understanding of the conventions of chosen products. ·        Awareness of the needs of the target audience. ·        The brief is fulfilled in many respects. ·        A mostly good discussion of individual contribution to the production process. ·        Reference to relevant evidence to show how successful the completed media production has been in fulfilling the terms of the brief and meeting the needs of the target audience. ·        Responses are communicated using some accurate spelling, punctuation and grammar
D 41-49	·        Evidence of research and planning, including drafts. ·        Some understanding and involvement with the task. ·        Some appropriate forms and conventions. ·        A basic attempt to present the work in a straightforward way. ·        Some understanding of appealing to a potential audience is evident. ·        Present some apt ideas to a client in a straightforward fashion. ·        Analysis may be basic. ·        Time management may not be good. ·        Work presented with some reference to the needs of a target audience. ·        Products constructed using some appropriate skills. ·        Some appropriate techniques and conventions used. ·        Some explicit reference to the conventions of relevant products. ·        Some explicit reference to the needs of the target audience and begin to fulfil the terms of the brief. ·        A basic description of contribution to the production process and comment on the success of the completed media production in fulfilling the terms of the brief and meeting the needs of the target audience. ·        Communication, including spelling, punctuation and grammar, may not be wholly effective.
E 32-40	·        Minimal research. ·        Some ideas that are at least partly relevant or appropriate to the task. ·        Some forms and conventions may be employed. ·        Presentation of the material is limited. ·        Some appropriate ideas presented to a client in a limited fashion. ·        Presentation makes some reference to the needs of a target audience. ·        An attempt to use practical processes, techniques and technologies to create a recognisable media product. ·        Some reference to the conventions of relevant products. ·        Some reference to the needs of the target audience and try to address some of the terms of the brief. ·        Limited analysis of similar existing products. ·        Little planning for own productions. ·        Poor evidence of progression of ideas. ·        Time management may be poor. ·        A simple review of contribution to the production process and may offer some ideas on the success of the completed media production in fulfilling the terms of the brief and meeting the needs of the target audience. ·        Communication, including spelling, punctuation and grammar, may be limited. ·        Work may be incomplete. ·        Work may be poorly presented.