Campaign introduction

The powerpoint to the lesson is below. Also below is a short video of the PPT with me talking over the top. Just in case you need a reminder of what I said!

Answer these questions.

1.What are campaigns?

2.What methods of promotion are there (e.g. billboard)?

3.Brainstorm.

a)Types of campaigns.

b)Some well known campaigns. Find some examples

c)Advertising techniques.

4.What is meant by ‘copyright’, ‘Intellectual Property’, ‘file sharing’ and digital piracy?

5.How are young people involved in piracy?

6.What methods of piracy and illegal sharing are there for the various media forms?

7.Why is file sharing/illegal downloads etc wrong?

8. Find examples of where piracy/copyright have been in the news and analyse what is learnt from these reports

The video of the lesson:

The powerpoint from the lesson