Look at how a company use a number of media texts/products to promote their cause. Here is the NSPCC campaign from a few years ago about reporting any concerns about children sooner.
You can clearly see links between the products, with the same logo, slogan, company name, font type, images, colour scheme and contact info (phone number, website etc) being used on all products.
The poster with Dominic West on also makes use of 'elite person' to encourage the audience to get involved.
The campaign website also features the TV advert and information about the campaign, however it also as extra information and advice and support for the people visiting it. There is still a clear colour scheme and same contact details.
Task
•Choose
2-3 campaigns.
•Analyse
their methods, techniques and successes at creating a linked, cross media
product which is aimed at a clear specific audience.
•Include
screen shots of their websites and TV/cinema adverts (where relevant).
• Use
the sheet (below) to guide you if needed
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