As you can see, it is a biggie! 90 marks in total - that is the same as all 3 of your coursework projects from last year put together.
Take note of where you gain marks!
UNIT 4 COURSEWORK – 90 marks
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A*
77-90
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All tasks completed to an
excellent standard and highly detailed.
·
Research is independent
and effective looking at a wide range of
sources and techniques.
·
Flair and creative planning
work.
·
Autonomous work.
·
Uses appropriate
conventions skilfully.
·
Audience research is evident,
such as surveys, with clear consideration of results and impact on own
production.
·
Detailed plans, including
carefully created mock-ups or drafts, storyboards, animatic, production
schedules etc.
·
Use of existing products to
inform planning.
·
Detailed, critical analysis with
links between existing texts and own ideas.
·
Material is presented skilfully
and in varied form.
·
Time management is excellent
·
Clear progression and development
of ideas.
·
There is a clear
understanding of how audiences are identified
and how production is tailored to specific audience.
·
Presentations to the client are
effective, detailed and appropriate and
show independent ideas.
·
Use a range of presentational
skills, with well planned opportunities for feedback and discussion.
·
Work is planned and presented
which clearly responds to the brief in detail.
·
A specific target audience are
identified and their needs are considered to produce a coherent
and integrated campaign.
·
Products constructed using
production skills appropriately and effectively.
·
Uses technology confidently
and skilfully.
·
The conventions of the chosen product
and genre are used creatively.
·
Meet the needs of the target
audience fully and effectively and fulfil the terms of the brief in
all respects.
·
A cogent
and critical evaluation of their contribution
to the production process.
·
Use convincing
evidence and valid criteria to assess the
success of the completed production, considering the brief and target
audience in detail.
·
Responses are communicated using
accurate spelling, punctuation and grammar.
·
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A
68-76
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·
All tasks completed to a good
standard and well detailed.
·
Research is imaginative
and clearly fit for purpose.
·
Independent work.
·
Uses many
appropriate conventions.
·
Material is presented effectively.
·
Detailed analysis of many
existing products.
·
Time management is excellent
·
Detailed plans, including
carefully created mock-ups or drafts, storyboards, animatic, production
schedules etc.
·
Clear progression and development
of ideas.
·
Audiences are identified, their
needs are taken into consideration and awareness is demonstrated of how this
has shaped the ideas.
·
Audience research is evident,
such as surveys, with clear consideration of results and impact on own
production.
·
Presentations to the client are clear,
detailed and
show structured ideas.
·
Use presentational skills, with
planned opportunities for feedback and discussion.
·
Work is planned and presented
which responds to the brief in detail.
·
A target audience are identified
and their needs are successfully considered to produce a well-planned
integrated campaign.
·
Productions constructed using
production skills clearly and appropriately.
·
Technology handled competently.
·
Use the techniques and
conventions of the chosen product and genre effectively.
·
Effective use of relevant media
resources with some originality and
some evidence of creativity.
·
Meet the needs of the target
audience and
fulfil the terms of the brief in most respects.
·
A successful
evaluation of contribution to the production process.
·
Convincing evidence and valid
criteria to assess the degree of success
of the completed media production in fulfilling the terms of the brief and
meeting the needs of the target audience.
·
Responses are communicated using mostly
accurate spelling, punctuation and grammar.
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B
59-67
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·
All tasks completed to a good
standard and detailed.
·
Research is fit
for purpose.
·
Uses appropriate
conventions.
·
Material is presented mostly effectively.
·
Clear analysis of many existing
products.
·
Very good planning and progress
of ideas.
·
Time management is very good.
·
Progression and development of
ideas.
·
Audiences are identified; their
needs are taken into consideration and comment of how this has shaped the
ideas.
·
Audience research considers
results.
·
Presentations to the client are
well planned and
show structured ideas.
·
Use presentational skills, with
opportunities for feedback and discussion.
·
Work is planned and presented
which mostly responds to the brief.
·
A target audience are identified
and their needs are considered to produce an integrated
campaign.
·
Productions constructed using
good production skills.
·
Technology handled well.
·
Use the techniques and
conventions of the chosen product and genre
fairly confidently and accurately.
·
Good use of relevant media
resources with some originality.
·
Mostly meets the needs of the
target audience and
the brief in most respects.
·
A good
evaluation of contribution to the production process.
·
Evidence assessing
the degree of success of the completed media production in fulfilling the
terms of the brief and meeting the needs of the target audience.
·
Responses are communicated using
mainly accurate spelling, punctuation and grammar.
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C
50-58
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·
Researched appropriately.
·
Well planned, with some mock-ups
and drafts, storyboard evident.
·
Ideas are apt
and mostly employ
appropriate forms and conventions.
·
Material is well
presented.
·
Identify and target specific audiences
with comment on how this has informed plans and ideas.
·
Presentation to the client is
appropriate and fairly well planned and uses a selection of presentational
skills, and gathers some feedback.
·
Work clearly
acknowledges the needs of a target audience.
·
Some audience research carried
out.
·
Mostly good time management.
·
Mostly good analysis.
·
Products constructed using appropriate
production skills.
·
Uses technology and appropriate
techniques and conventions of their chosen products
and genre.
·
Demonstrate understanding
of the conventions of chosen products.
·
Awareness of the needs of the
target audience.
·
The brief is fulfilled in
many respects.
·
A mostly good discussion of
individual contribution to the production process.
·
Reference to
relevant evidence to show how successful the
completed media production has been in fulfilling the terms of the brief and
meeting the needs of the target audience.
·
Responses are communicated using
some accurate spelling, punctuation and grammar
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D
41-49
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·
Evidence of
research and planning, including drafts.
·
Some understanding and
involvement with the task.
·
Some
appropriate forms and conventions.
·
A basic
attempt to present the work in a straightforward
way.
·
Some understanding of
appealing to a potential audience is evident.
·
Present some
apt ideas to a client in a straightforward
fashion.
·
Analysis may be basic.
·
Time management may not be good.
·
Work presented with some reference
to the needs of a target audience.
·
Products constructed using some
appropriate skills.
·
Some appropriate
techniques and conventions used.
·
Some explicit reference to the
conventions of relevant products.
·
Some explicit reference to the
needs of the target audience and begin
to fulfil the terms of the brief.
·
A basic description of
contribution to the production process and comment
on the success of the completed media production in fulfilling
the terms of the brief and meeting the needs of the target audience.
·
Communication, including
spelling, punctuation and grammar, may not be wholly effective.
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E
32-40
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Minimal research.
·
Some ideas that are at least partly
relevant or appropriate to the task.
·
Some forms and conventions may
be employed.
·
Presentation of the material is limited.
·
Some appropriate ideas
presented to
a client in a limited fashion.
·
Presentation makes some
reference to the needs of a target
audience.
·
An attempt to use practical
processes, techniques and technologies to create a recognisable
media product.
·
Some reference to the conventions
of relevant products.
·
Some reference to the needs of
the target audience and try to address some of
the terms of the brief.
·
Limited analysis of similar
existing products.
·
Little planning for own
productions.
·
Poor evidence of progression of
ideas.
·
Time management may be poor.
·
A simple
review of contribution to the production
process and may offer some ideas on
the success of the completed media production in fulfilling the terms of the
brief and meeting the needs of the target audience.
·
Communication, including
spelling, punctuation and grammar, may be limited.
·
Work may be incomplete.
·
Work may be poorly presented.
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