Creating a campaign

This information sheet, published by Think - the road safety campaign group, shows the steps that is taken to create a successful campaign. 

May be useful to read through for ideas/help when creating your own campaign.

Your tasks...

History of copyright/IP campaigns

Task - Create a timeline showing how copyright/piracy/Intellectual property campaigns have changed over time.


Slideshow from the lesson.




Videos are below.

Warning that appeared at the start of a video. 

The Market (1996)

Don't touch the hot stuff (2004)

You wouldn't steal a... (2004)

Knock off Nigel (1) (2007)

Knock off Nigel (2) (2008)

You make the movie (2009)

The Last Cinema (2011)

Analysing existing campaigns

NSPCC campaign (example)

Look at how a company use a number of media texts/products to promote their cause. Here is the NSPCC campaign from a few years ago about reporting any concerns about children sooner.

You can clearly see links between the products, with the same logo, slogan, company name, font type, images, colour scheme and contact info (phone number, website etc) being used on all products.

The poster with Dominic West on also makes use of 'elite person' to encourage the audience to get involved.

The campaign website also features the TV advert and information about the campaign, however it also as extra information and advice and support for the people visiting it. There is still a clear colour scheme and same contact details.

Task

•Choose 2-3 campaigns.

•Analyse their methods, techniques and successes at creating a linked, cross media product which is aimed at a clear specific audience.

•Include screen shots of their websites and TV/cinema adverts (where relevant).

• Use the sheet (below) to guide you if needed

Intellectual property and copyright video

Short film (shown in the lesson) on intellectual property and copyright.

Highly recommend you take the time to watch it again to fully develop your understanding of IP and surrounding issues.

Type of Intellectual property

DESIGN	Registered designs protect the appearance of a product or logo. This can be anything from the design of a chair to a costume in a film.
COPYRIGHT	Whenever you write or record an original idea, it is automatically protected by copyright. For instance, a film script or photograph.
TRADEMARK	Trade marks can be words or logos and are used to show customers who created a goods or service.
PATENT	Patents protect what makes things work – like a 3D mechanism that make a robot move.

How to use PADLET

Here is a short (6 min) video on how to use Padlet.

This is just ONE way to present your work, use it, but do use other methods too. You will need to set up a (free) account so that your work saves.

When you have finished the task, I will help you to embed it onto your blog.


Go to http://padlet.com to start working. Don't be afraid to experiment with these programs!

Excellent blogs from last year

Here are some links to work from last year from students' whose work was excellent.

Keep in mind that their topic was different to yours though!

http://jessfareygcsemedia.blogspot.co.uk

http://zoehardinggcsemedia.blogspot.co.uk

http://lauramartinktsmedia.blogspot.co.uk

Setting up your blog

For anyone who needs a reminder about their blog.

Campaign introduction

The powerpoint to the lesson is below. Also below is a short video of the PPT with me talking over the top. Just in case you need a reminder of what I said!

Answer these questions.

1.What are campaigns?

2.What methods of promotion are there (e.g. billboard)?

3.Brainstorm.

a)Types of campaigns.

b)Some well known campaigns. Find some examples

c)Advertising techniques.

4.What is meant by ‘copyright’, ‘Intellectual Property’, ‘file sharing’ and digital piracy?

5.How are young people involved in piracy?

6.What methods of piracy and illegal sharing are there for the various media forms?

7.Why is file sharing/illegal downloads etc wrong?

8. Find examples of where piracy/copyright have been in the news and analyse what is learnt from these reports

The video of the lesson:

The powerpoint from the lesson

Considering the issue

First post - consider these questions then answer on your blog.

1.• How many different films and TV shows would you say you watch in the course of a year?

2.• What do you think is meant by 'official' film and TV, and where do you think you can find it?

3.• How many world-famous UK-made films and TV shows can you think of?

4.• How many different jobs in film and TV can you name?

5.• What does the © symbol stand for, and what do you think it means?

6.• How would you feel if someone copied your work without asking?