Who
are
we?
Copyright
Heroes
is a
new campaigning body which aims to raise awareness of the possible effects of copyright infringement and piracy. In
an age when it is easy to
download so
much without
paying for
it – music, films, software, games and more – our aim is to wake people up to
what this
really means.
As creative people, we should not assume that creative products and intellectual property like those listed above are free, because
if they are, then how will anyone be able to earn
a living
from them in the future, and why then would anyone make new films, new music, new
software
or
new games? If we want to live, work, play and relax in a creative world, then we need
to protect
the intellectual rights of creative people. Because they could be us.
Where
are we now and where do we want to be?
Set
up in May 2014, we have yet to make our mark on the world. Within a year we
want to be
noticed.
Really noticed. We want people to know what we stand for. And we want them to believe in what
we believe in.
Why
‘Copyright
Heroes’?
We
are ‘heroes’ because we are helping to right a wrong. We want to make sure that
those who
design and
produce the interesting things that we all enjoy are able to earn money for
what they
do, so
that they can keep on doing it. And so that there is a future for our creative
minds.
What
is
the project?
We
want you to help us create a crowd-sourced campaign which harnesses the power
of young
people to
raise awareness of what we believe, and who we are. We want to see your media products created for our campaign, bearing our
name, but above all we want you to think beyond
the obvious
and take people by surprise with your media creativity. Adverts are not the
only way of
getting our
message out there.
Results:
By
May 2015, we want people to:
· realise the implications of copyright theft for
the future of our creative minds;
· understand that copyright theft is
genuine theft;
· know who ‘Copyright Heroes’ are and what
we believe.
How to proceed:
• You will
need to research some of the specific ways in which people in your local
community are or
can be
involved in this issue.
• As part
of your research, you will need to use some of your findings
to identify
and justify your choice of target audience.
• You
will then need to develop your own ideas for promoting our campaign through the local
or national media.
• You
will need to plan and produce an integrated campaign using two of the following
media forms:
–Print
and
Electronic Publishing, including newspapers, magazines, leaflets, posters
–Moving
Image,
including television, film and video.
–Web-based
Technologies/New Media, including websites..
• Your
teacher, who is fully behind this initiative, has been asked to act as an agent
for Copyright
Heroes in
order to collect your responses.
• Your teacher
will set you a strict deadline which you will have to meet. We look forward to seeing your
contributions to our campaign.
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