Evaluation

Presentation 2

The presentation from class about your presentation.

Excellent example from last year.

The Megans' group

Presentations

Your presentations are a big part of your research marks (worth 15 marks alone!)

Presentatoion from rockinmole

RULES:
1) Don't just read from your PPT or from your notes.
2) Have open body language and make eye contact.
3) Use PPT to support your comments, not tell the audience everything.
4) Discuss th following:
        a) Your research - what have you found out
         b) What is the issue and why is it a problem?
         c) How does the issue relate to your target audience?
         d) What did your survey reveal?
         e) Target audience
         f) Initial ideas for your plans
LINK TO THE BRIEF ALWAYS!


Use the template below as well as the list we created in class to present your research and ideas to the class.

Flowchart from rockinmole

Remember to LINK TO THE BRIEF and refer to the client directly (Copyright Heroes).

Below are examples of very good presentations from last year. Use as role models to achieve well in this task.

The prezi for the first presentation is below the video.

The video and PPT as shown in the lesson:

Alanah 1 from rockinmole

Creating a campaign

This information sheet, published by Think - the road safety campaign group, shows the steps that is taken to create a successful campaign. 

May be useful to read through for ideas/help when creating your own campaign.

Your tasks...

History of copyright/IP campaigns

Task - Create a timeline showing how copyright/piracy/Intellectual property campaigns have changed over time.


Slideshow from the lesson.




Videos are below.

Warning that appeared at the start of a video. 

The Market (1996)

Don't touch the hot stuff (2004)

You wouldn't steal a... (2004)

Knock off Nigel (1) (2007)

Knock off Nigel (2) (2008)

You make the movie (2009)

The Last Cinema (2011)

Analysing existing campaigns

NSPCC campaign (example)

Look at how a company use a number of media texts/products to promote their cause. Here is the NSPCC campaign from a few years ago about reporting any concerns about children sooner.

You can clearly see links between the products, with the same logo, slogan, company name, font type, images, colour scheme and contact info (phone number, website etc) being used on all products.

The poster with Dominic West on also makes use of 'elite person' to encourage the audience to get involved.

The campaign website also features the TV advert and information about the campaign, however it also as extra information and advice and support for the people visiting it. There is still a clear colour scheme and same contact details.

Task

•Choose 2-3 campaigns.

•Analyse their methods, techniques and successes at creating a linked, cross media product which is aimed at a clear specific audience.

•Include screen shots of their websites and TV/cinema adverts (where relevant).

• Use the sheet (below) to guide you if needed