Creating a campaign

This information sheet, published by Think - the road safety campaign group, shows the steps that is taken to create a successful campaign. 

May be useful to read through for ideas/help when creating your own campaign.

Your tasks...

History of copyright/IP campaigns

Task - Create a timeline showing how copyright/piracy/Intellectual property campaigns have changed over time.


Slideshow from the lesson.




Videos are below.

Warning that appeared at the start of a video. 

The Market (1996)

Don't touch the hot stuff (2004)

You wouldn't steal a... (2004)

Knock off Nigel (1) (2007)

Knock off Nigel (2) (2008)

You make the movie (2009)

The Last Cinema (2011)

Analysing existing campaigns

NSPCC campaign (example)

Look at how a company use a number of media texts/products to promote their cause. Here is the NSPCC campaign from a few years ago about reporting any concerns about children sooner.

You can clearly see links between the products, with the same logo, slogan, company name, font type, images, colour scheme and contact info (phone number, website etc) being used on all products.

The poster with Dominic West on also makes use of 'elite person' to encourage the audience to get involved.

The campaign website also features the TV advert and information about the campaign, however it also as extra information and advice and support for the people visiting it. There is still a clear colour scheme and same contact details.

Task

•Choose 2-3 campaigns.

•Analyse their methods, techniques and successes at creating a linked, cross media product which is aimed at a clear specific audience.

•Include screen shots of their websites and TV/cinema adverts (where relevant).

• Use the sheet (below) to guide you if needed

Intellectual property and copyright video

Short film (shown in the lesson) on intellectual property and copyright.

Highly recommend you take the time to watch it again to fully develop your understanding of IP and surrounding issues.

Type of Intellectual property

DESIGN	Registered designs protect the appearance of a product or logo. This can be anything from the design of a chair to a costume in a film.
COPYRIGHT	Whenever you write or record an original idea, it is automatically protected by copyright. For instance, a film script or photograph.
TRADEMARK	Trade marks can be words or logos and are used to show customers who created a goods or service.
PATENT	Patents protect what makes things work – like a 3D mechanism that make a robot move.

How to use PADLET

Here is a short (6 min) video on how to use Padlet.

This is just ONE way to present your work, use it, but do use other methods too. You will need to set up a (free) account so that your work saves.

When you have finished the task, I will help you to embed it onto your blog.


Go to http://padlet.com to start working. Don't be afraid to experiment with these programs!

Excellent blogs from last year

Here are some links to work from last year from students' whose work was excellent.

Keep in mind that their topic was different to yours though!

http://jessfareygcsemedia.blogspot.co.uk

http://zoehardinggcsemedia.blogspot.co.uk

http://lauramartinktsmedia.blogspot.co.uk